A full-time sponsored contributor to WordPress discussed how publishers and members of the search marketing community can influence WordPress so that ...
Google Completes Rollout Of August 2023 Core Update
Find out what next steps website owners should take now the Google Search August 2023 core update is complete. Google has fully rolled out its August ...
6 Ways To Optimize Your PPC Performance
PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC ...
What Are Good Google Ads Benchmarks In 2023? [STUDY]
“Is this a good click-through rate for our campaigns?” “Why is our cost per conversion high? Is this in line with our competitors?” “What’...
OpenAI Announces Inaugural DevDay Developer Conference
OpenAI has announced its inaugural developer conference, OpenAI DevDay, scheduled for November 6, 2023, in San Francisco, CA. The one-day event aims t...
4 Alternatives To Google Tag Manager
Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New player...
A/B Testing For Amazon
As Amazon has become more competitive, refining your content for your ideal customers is vital to maximizing conversions and ad performance. Amazon ad...
5 Reasons Why Your PPC Leads Are Not Converting
As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per L...
Threads Tests Keyword Search In Australia & New Zealand
Instagram, the popular photo-sharing platform, has taken another step in augmenting its services ecosystem by adding keyword search to the Threads app...
11 Social Media Content Types & Examples
Social media has been at the forefront of digital marketing for quite some time, and it’s unlikely this will change in the near future. In fact, we ...