When implementing effective SEO strategies for clients, a frequent challenge is managing limited resources, especially in content creation and the tec...
How To Optimize Value-Based Bidding For Maximum ROI
This is it, the final chapter in our journey to mastering value-based bidding! We have covered a lot of ground, from determining whether value-based b...
More Insights From +546,000 AI Overviews
Following up on my first analysis of +546,000 AI Overviews, I dug deeper into three questions: How are common crawl data and AI Overviews related? How...
11 Ways That Really Work
If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one o...
How to Leverage AI Video Enhancements
Earlier this year, Google introduced new AI features into its Google Ads platform to help streamline work for many advertisers. One of those new featu...
9 Tips To Optimize Crawl Budget for SEO
Crawl budget is a vital SEO concept for large websites with millions of pages or medium-sized websites with a few thousand pages that change daily. An...
HubSpot Rolls Out AI-Powered Marketing Tools
HubSpot announced a push into AI this week at its annual Inbound marketing conference, launching “Breeze.” Breeze is an artificial intelligence la...
Analysis Of +546,000 AI Overviews
AI Overviews are the most significant SEO change agent since mobile – maybe ever. Until now, we’ve lacked a representative data set to thoroughly ...
Patchstack WordPress Security Wins $5M Funding, Adds Yoast Co-Founder to Board
WordPress security company Patchstack announced a round of $5 million USD funding and the addition of Joost de Valk, co-founder of Yoast SEO, to their...
How To Create High-Quality Content
SEO success depends on providing high-quality content to your audiences. The big question is: What exactly does “high quality” mean? Content has m...