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In case you were in any doubt, we are now living in the creator economy. Content creators, influencers, and community builders now wield more power th...
SEO Vs PPC: Pros, Cons & Differences
Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the answer isn’t one or the other. You need b...
Google Enhances Search With Support For Organization Meta Data
Google is expanding support for organization structured data markup, allowing companies to provide additional details about themselves in search resul...
WordPress AMP Plugin Vulnerability Affects Up To 100,000+ Sites
Accelerated Mobile Pages WordPress plugin, with over 100,000 installations, patched a medium severity vulnerability that could allow an attacker to in...
Google Discusses Fixing 404 Errors From Inbound Links
Google’s John Mueller responded to a thread in Reddit about finding and fixing inbound broken links, offering a nuanced insight that some broken lin...
Google On Traffic Metric & SEO
Google’s recent Search Off the Record podcast discussed the important details of SEO, including a thought provoking segment about how SEOs can benef...
What The Report Can Tell You
The Google Search Console Insights email that drops into your inbox each month can be a powerful tool for understanding your website’s performance a...
Everything You Need To Know
Performance Max has taken Google’s center stage in the last few years. Originally launched in 2021, this PPC campaign type has been met with both pr...
Google Bard’s Latest Update Enhances Understanding Of YouTube Videos
Google Bard’s latest update gives the conversational AI chatbot the ability to help users better understand YouTube video content. While the enhance...
Is Alt Text A Ranking Factor For Google Image Search?
Alt text is used to help computers read images. But can alt tags affect your organic search rankings? Read on to learn whether there is any connection...