Confused about the difference between remarketing and retargeting? You aren’t alone! These terms are used interchangeably these days. But are they t...
How Astra Is Making WordPress The Top Choice For Business
Astra, the makers of the worlds most popular WordPress templates, announced it is investing in LatePoint, one of the most advanced online booking solu...
What Is Social Listening And How To Get Started
Most marketers now understand the value of social media as a marketing tool – and countless companies have now established their own presence across...
A Guide To SEO Resilience
So you just checked your Google rankings, only to discover that they’ve dropped significantly. And naturally, panic starts to set in – we’ve a...
Google Helps Small Businesses Stand Out With New Search Label
Google has announced new features to connect holiday shoppers with small and local businesses, part of an ongoing effort to support smaller merchants ...
How To Use SEO To Target Your Audience Throughout The Funnel
The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages fro...
Google Explains How It Ranks Recipe Website Content
Google has provided insight into how its algorithms handle recipe website content, responding to a question on X (formerly Twitter) about whether the ...
New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once
OpenAI plans to unveil a new way to use multimodal GPT-4 with access to All Tools without switching and more document analysis capabilities. Screensho...
IndexNow Celebrates Two Years, 1.4 Billion URLs Submitted Daily
Established two years ago with the primary objective of streamlining how websites signal their content changes to search engines, IndexNow has been on...
How To Get It Right
Remember the days when social media was a “maybe” or a nice-to-have for businesses? When the brands most active on social media were early adopter...