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Google’s John Mueller answered a question about sitewide impacts on a site with ten pages that lost rankings in the March/April 2024 Core Update the...
Google On How It Manages Disclosure Of Search Incidents
Google’s latest Search Off The Record podcast discussed examples of disruptive incidents that can affect crawling and indexing and discuss the crite...
15 Ways To Improve Conversion Rates In Google Ads
Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks...
A New Way To Monetize WordPress
Automattic, the company behind WordPress.com, Jetpack, WooCommerce and more, have announced a new program to woo Agencies into their ecosystem of prod...
Britney Muller On How To Use Gen AI In Marketing
At the 20th annual MozCon, Britney Muller, Founder of Data Sci 101, delivered an eye-opening presentation on AI and its impact on digital marketing. H...
Google Clarifies Vacation Rental Structured Data
Google’s structured data documentation for vacation rentals was recently updated to require more specific data in a change that is more of a clarifi...
Google Ads To Retire Customizers For Text Ads
In an email sent to Google Ads advertisers this week, the company announced a change coming to search ads. Effective May 31, 2024, ad customizers will...
Google Limits News Links In California Over Proposed ‘Link Tax’ Law
Google announced that it plans to reduce access to California news websites for a portion of users in the state. The decision comes as Google prepares...
Query Deserves Ads Is Where Google Is Headed
Google’s CEO Sundar Pichai recently discussed the future of search, affirming the importance of websites (good news for SEO). But how can that be if...
10 Paid Search & PPC Planning Best Practices
Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices for your overall PPC mar...