seolounge
Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals lookin...
Why Google Recommends Hierarchical Site Structure For SEO
Google’s Gary Illyes answered a question about site structure, explaining why a hierarchical site structure is good for SEO and when it’s okay to ...
What Are They And Why Do They Matter?
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily r...
Google Search Overwhelmed By Massive Spam Attack
Google’s search results have been hit by a spam attack for the past few days in what can only be described as completely out of control. Many domain...
Google Tag Manager Contains Hidden Data Leaks & Vulnerabilities
Researchers uncover data leaks in Google Tag Manager (GTM) as well as security vulnerabilities, arbitrary script injections and instances of consent...
Expert Paid Media Tips Backed By $150M In Ad Spend
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize for lo...
When Does a Content Strategy Fail? 11 Factors to Blame
The success or failure of your content strategy is very subjective. It can be nuanced and multifaceted due to many factors – varied objectives, long...
Google Confirms Business ‘Openness’ As Local Ranking Factor
Recent findings by SEO professionals suggest that Google has recalibrated its local search algorithm, placing more emphasis on a business’s listed h...
Google Forum & QA Structured Data Update Focused On Authorship
Google updated their documentation of forum structured data and Q&A structured data to clarify new authorship related requirements for both kinds ...
What Is First-Party Data And How Do You Use It?
First-party data has been the talk of the marketing industry for years now. With ever-tightening user data privacy laws and regulations, it’s impera...