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BBC study finds leading AI chatbots consistently distort news content, raising concerns about information accuracy and trust. AI chatbots are getting ...
Google Updates Its Gambling & Games Advertising Policy
Google has announced an upcoming revision to its Gambling and Games advertising policy, which will take effect on April 14. The company shared a previ...
WordPress Leader Mullenweg Silences Joost De Valk
Matt Mullenweg, co-creator of WordPress, posted a statement on X (formerly Twitter) announcing that Joost de Valk was no longer speaking at WordCamp A...
Google’s Advice on Fixing Unwanted Indexed URLs
An SEO posted details about a site audit in which he critiqued the use of a rel=canonical for controlling what pages are indexed on a site. The SEO pr...
Google Market Share Slips, AI Referrals & Regional Search Engines Rise
Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still dominates with 94.8% organic t...
Google Adds New Guidance For Merging GA4 & Search Console Data
Google has rolled out updated documentation on how to combine data from Google Analytics and Search Console. Unified SEO Insights The new guidelines r...
Up-To-Date Trends, AI-Driven Workflows, and Smarter Data Strategies for Q2
In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC ...
Why Aggregate Organic Traffic Is A Better Metric
This is my official eulogy for the SEO keyword, which died many years ago, but no one has noticed. As a result, many marketing teams make sub-par deci...
Digital Ads Cost More, Convert Less: Frustration To Blame
New data shows what many marketers already suspect: it’s getting harder and more expensive to convert online visitors. A study of 90 billion session...
AI Overviews Data Shows Massive Changes In Search Results
Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its presence by ...