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Google’s Martin Splitt questioned the usefulness of specific suggestions made by SEO auditing tools, noting that while some advice may be valid, muc...
Google’s Gary Illyes Continues To Warn About URL Parameter Issues
Google’s Gary Illyes recently highlighted a recurring SEO problem on LinkedIn, echoing concerns he’d previously voiced on a Google podcast. The is...
Use AI Overviews Like The Experts: Techniques For SEO Success
Finding it tough to stay on top of AI’s impact on SEO? You’re not the only one. Google’s new AI overviews are changing how search works, and...
How You Can Measure Core Web Vitals
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s pa...
A Complete Guide for Digital Marketers
Imagine browsing your favorite blog and spotting a visually engaging ad that seamlessly fits the content and stands out just enough to grab your atten...
Live Updates (Unrelated to August Core Update)
Google recently rolled out its August 2024 core update, which appears to be Google responding to feedback from the community and surfacing more small ...
Google Revises Core Update Guidance: What’s Changed?
Google has updated its guidance on core algorithm updates, providing more detailed recommendations for impacted websites. The revised document, publis...
Google Trends Update: Faster, Smarter, More Customizable
Google has updated its Trending Now tool in Google Trends, offering faster and more comprehensive search data. The tool now detects more trends, cover...
ChatGPT Study Finds Training Data Doesn’t Match Real-World Use
A study by the Data Provenance Initiative, a collective of independent and academic researchers dedicated to data transparency, reveals a mismatch bet...
Google’s AI Overviews Ditch Reddit, Embrace YouTube
A new study by SEO software company SE Ranking has analyzed the sources and links used in Google’s AI-generated search overviews. The research, whic...