seolounge
This is the second iteration of my Top Viral Videos of All Time list, and I didn’t realize how challenging it would be to revisit this list. In just...
10 Most Common SEM Mistakes and How to Avoid Them
Mistakes in search engine marketing (SEM) are all too common and typically easy enough to correct — if you know what to look for and can catch them ...
5 Top Enterprise Local SEO Challenges (& How To Solve Them)
Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then unde...
5 Examples of Awesome Mobile Landing Pages
Mobile landing pages must perform at their absolute best. Slow loading, clunky design, and poor user experience all drive down search rankings and con...
4 Effective Ecommerce Link Building Strategies
No matter the product, the ultimate goal of any ecommerce site is to attract customers. Once on your page, they can navigate your well-designed interf...
8 Enterprise SEO Skills That Add Value for Your Team & Career
Keyword research, link building, HTML & CSS – these are all skills that are not directly needed by an enterprise SEO. You are not a jack-of-all-...
Shopify SEO – How Shopify Is Making Their SEO Better [Podcast]
Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us. In thi...
How to Optimize for Google Featured Snippets: A 12-Step Guide
It’s no secret that featured snippets are powerful. Every SEO professional (including yours truly) aims to own any available featured snippets for t...
Should You Pause Underperforming Google Ads Campaigns?
Here’s a common scenario: You create several Google Ads campaigns for a product or service. Some of those campaigns are really doing well. Others…...
How to Get Ready for Google’s Page Experience Update
If you’ve got your finger on the pulse of Google and its algorithm changes, you’ve likely seen plenty of news about the Page Experience update ove...