The hashtag #Summer2020 gained 10.8 billion views last year, and there are expectations from TikTok for even more in 2021. Many brands have already in...
Why Web Pages Disappear from Search Console Reports
Google’s John Mueller answered a question about why a thousand pages were dropped from a variety of Search Console reports. He explained a wrinkle i...
Google Shows How to Optimize for Beta Discover Follow
Google added new documentation for a beta feature that allows users to follow a website on their Google Discover feed. The feature allows users to fol...
A Guide to Star Ratings on Google and How They Work
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled th...
How SEO Leaders Use Empathy for Winning Strategy, Performance & Teams
The longer we work in SEO, it seems, the more we tend to look at it in terms of numbers and data. We measure and report on the effectiveness of our wo...
E-A-T, SEO Tips & Great Examples
Since the disruptive algorithm update some in the industry call the “Medic Update,” SEO professionals have seen consecutive broad core algorithm u...
How to Successfully Promote Your Facebook Page Everywhere
Facebook is a leader of the social media pack. Want to be part of it? Creating a Facebook page for your business can go a long way (yes, even in the e...
7 Things I Would Tell My 10 Year Younger SEO Self
Five years into my SEO career, I thought I was a pretty big deal. I’d already gained what seemed like a lot of experience, started my own SEO agency...
Interstitials are Fine Under this Condition
Google’s John Mueller answered if Google considered mobile interstitials a negative page experience factor. Mueller acknowledged that nothing has ch...
12 Questions to Ask When Hiring a Local SEO Agency
Have you decided that it is time to stop doing your SEO 100% in-house? Is it time to start looking for a local SEO agency to help you meet your goals?...