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Google Multitask Unified Model (MUM) is a new technology for answering complex questions that don’t have direct answers. Google has published rese...
Google Page Experience Update to Apply to Desktop Search Results
Google says the upcoming Page Experience update, which was thought to only impact mobile search, will apply to desktop search results as well. This in...
How to Scale Your SEO Business Without Losing Control
Align Client Acquisition & Growth Potential If you have a good understanding of what your overall portfolio performance is, it will give you a cle...
Rankings Collapsed After Buying Google Ads?
In a Google Office Hours hangout someone related that their rankings disappeared after advertising on Google Ads. They said that their rankings return...
How to Attract Backlinks to Your Law Firm Website
Law firm SEO is multifaceted. Not only do you need to manage your technical SEO, but you have to conduct on-page SEO, create content, optimize your lo...
Twitter Changes Image Crop & More Digital Marketing News
This week on Marketing O’Clock Greg Finn, Mark Saltarelli, and Christine “Shep” Zirnheld are sharing the biggest digital marketing news of the w...
Google Analytics Will Track Data Without Cookies
Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privac...
WordPress Autoptimize Plugin Vulnerability Affects +1 Million Sites
WordPress optimization plugin Autoptimize recently updated to fix a Stored XSS vulnerability. Publishers who use the plugin are advised to update imme...
Over 50% of SEOs Doing it Wrong?
Recent discussions on social media indicates there is considerable disagreement in how to use Heading (H1, H2) elements. Despite guidance from Google ...
Earn More with Google’s Web Stories Playbook
Google published a Web Stories Playbook that provides in-depth information on how to succeed with the new format. At over one hundred pages long the d...