seolounge
Google’s John Mueller responded to a Reddit discussion about whether MUM will make SEO obsolete. Given that the purpose of MUM is to provide answers...
Using Google Translate to Autogenerate Content?
Google’s Mueller was asked a question about using Google Translate to create content in another language. He suggested there may be a quality issue ...
How Do Facebook Ads Actually Work? Here’s What You Need to Know
Let’s just get to the elephant in the room. Facebook ads are struggling. Facebook is fighting a lawsuit against their reach metrics. And Facebook’...
Google Explains How to Target a Specific Country
Google’s John Mueller was asked what’s the right way to target a specific country with a website. The person asking the question asked if a countr...
New Ad Types for LinkedIn Advertisers & More Digital Marketing News
On this week’s episode of Marketing O’Clock, hosts Jess Budde, Mark Saltarelli, and Christine “Shep” Zirnheld tell you everything you need to ...
Facebook Targeting Individuals Who Spread False Information
Facebook announced a number of measures, including penalization, aimed at individuals who spread false information. This is an escalation of on the pa...
Core Web Vitals Means Deciding What Add-ons are Necessary
Google’s Martin Splitt discussed the value of being flexible enough to replacing a plugin or add-on if it cannot be adapted to scoring better in cor...
Google Analytics & AdSense Don’t Get a Core Web Vitals Pass
Google’s Martin Splitt discussed Google products and why they don’t get a break core web vitals scoring. Just like other third party web add-ons, ...
Common Pitfalls & How to Avoid Them
That’s quite a difference in search intent. The first example speaks to your brand’s popularity, the other is competing for the user’s attention...
Google KELM Reduces Bias and Encourages Factual Accuracy
Google AI Blog announced KELM, a way that could be used to reduce bias and toxic content in search (open domain question answering). It uses a method ...