Gift giving is like targeting in digital marketing. You’re attempting to “message map” the perfect gift based on what you know about the person ...
Using Python + Streamlit To Find Striking Distance Keyword Opportunities
Python is an excellent tool to automate repetitive tasks as well as gain additional insights into data. In this article, you’ll learn how to build a...
TikTok Launches Branded Mission, A New Way To Crowdsource Creative
On a day when most of Madison Avenue was focused on the TV Upfronts, TikTok launched Branded Mission this morning. It’s an innovative (and subversiv...
How We Got Here & Where We Go Next
Although the Metaverse’s infrastructure is still being set up, companies and brands are jumping on the opportunity to join this new world. So if the...
5 Times You Absolutely Must Hire An SEO Pro
There are plenty of business owners and digital marketing generalists who can handle the everyday management of their own SEO. Even at the enterprise ...
Meta Lists 6 Culture Codes For Advertisers
Meta recently shared an analysis of how professionally produced content performs compared to “everyday life” content. The data suggests that lo-fi...
How To Empower Content Teams With Real-Time Log File Insights
Too many organizations still publish content without clear objectives and KPIs. For organizations to move beyond “just publishing content,” they n...
Using Python + Streamlit To Find Striking Distance Keyword Opportunities
Python is an excellent tool to automate repetitive tasks as well as gain additional insights into data. In this article, you’ll learn how to build a...
Google Launches New Digital Marketing Certificate
Google announces the launch of a new career certificate in digital marketing & ecommerce in an effort to help jobseekers and employers acquire the...
Vulnerability Found in WordPress Anti-Malware Firewall
A popular WordPress anti-malware plugin was discovered to have a reflected cross-site scripting vulnerability. This is a type of vulnerability that ca...