Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have descri...
Google Rolls Out First-Party Data Solution For Analytics Users
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Goog...
Most In-Demand Marketing Jobs & Skills
LinkedIn’s Marketing Jobs Outlook report reveals a rebound in industry job postings, with a 76% increase compared to last year. The report also iden...
Gain Greater Search Visibility With AI Overviews [Webinar]
The world of search is undergoing a seismic shift, with AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot changing how users int...
Google Retires Search Console’s Page Experience Report
Google simplifies Search Console by removing Page Experience report while retaining Core Web Vitals and HTTPS monitoring tools. Google removed the Pag...
Google’s AI Search Experiment: “Learn About”
Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related...
WP Engine Escalates Legal Battle With Automattic and Mullenweg
WP Engine escalated its Federal complaint by citing Automattic’s publication of the WP Engine Tracker website as evidence of intent to harm WP Engin...
Bad & Toxic Backlinks You Should Avoid
Link building is a complicated art form with many different tactics and approaches. Despite being one of the most mature processes in SEO, there’s s...
New Guidance For AI Search Optimization
Microsoft has provided guidance on how to optimize content for AI-powered search engines. This advice is timely now that OpenAI has launched ChatGPT S...
61% Of Cookies Enable Third-Party Tracking
HTTP Archive published 12 chapters of its annual Web Almanac, revealing disparities between mobile and desktop web performance. The Almanac analyzes d...