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TikTok is testing a new feature called “Footnotes” that adds extra information to videos on the platform. The test will start today in the United ...
LinkedIn Study Finds Adding Links Boosts Engagement By 13%
A new study of over 577,000 LinkedIn posts challenges common marketing advice. It finds that posts with links get 13.57% more interactions and 4.90% m...
OpenAI CEO Sam Altman Confirms Planning Open Source AI Model
OpenAI CEO Sam Altman recently said the company plans to release an open source model more capable than any currently available. While he acknowledged...
Content Plan Template & How To Adapt It To Your Needs
Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it...
How To Apply E-E-A-T To Your Site & Boost On-Page SEO
To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativene...
How To Install The Google Tag For Conversion Tracking
Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing w...
Structured Data Still Essential in AI Search Era
Google leaders shared new insights on AI in search and the future of SEO during this week’s Google Search Central Live conference in Madrid. This re...
Using Local Business Partnerships And Collaborations To Build Authority And Visibility
All businesses, large or small, must establish a level of authority for the products and/or services they offer in the minds and hearts of their targe...
Google Search Console Gets New Merchant Opportunities Report
Google Search Console’s new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies. Google is renam...
Shopify CEO’s Memo Marks A Pivotal Moment For AI In The Workplace
A memo by Shopify’s CEO Tobi Lütke sets a company-wide expectation for the use of AI not just throughout the company but also encourages employees ...