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This week on Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Christine “Shep” Zirneheld are bringing you all the digital marketing news you need to know.
Apple’s Mail Privacy Protection feature is bad news for email marketers, Twitter wants you to pay a monthly fee for platform improvements, and much more!
Listen on your favorite podcast player or watch us on YouTube!
Apple’s Mail Privacy Protection Feature
The controversial new feature will restrict advertisers and email service providers from collecting email tracking pixels from their subscribers. This change will prohibit marketers from seeing vital engagement metrics for subscribers that use the Mail app on iOS and Mac.
Twitter Blue Launches in Canada & Australia
Twitter users who pay a monthly fee to subscribe to Twitter Blue will gain access to additional features and tools. Offerings include an Undo Tweet button, bookmark folders, reader mode for Twitter threads, dedicated support, and customizable color themes and app icons.
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Take of the Week
Despite Tim Halloran‘s complaints about the ad platform, Facebook’s revenue continues to climb.
“Facebook revenue has almost doubled comparing Q1 performance to last year”
Oh, hoW NiCe fOr ThEm.
Meanwhile, their platform has turned into a post-apocalyptic thunder-dome for us advertisers.https://t.co/vPQvobxyq9 via @sengineland
— Tim Halloran (@timmhalloran) June 8, 2021
ICYMI
Amalia Fowler’s poll shows that many marketers would opt to have a handover meeting with the last agency on an account.
Alright #MarketingTwitter
If you were taking on an account, and the old agency offered to get on the phone to share insights, testing data and their thought process in a handover meeting would you:
— Amalia Fowler (@amaliaefowler) June 7, 2021
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Lightning Round
We answer your burning digital marketing questions.
- Who isn’t able to use Customer Match in Google Ads?
- What is Optimized Targeting in Google Ads?
- When are Google My Business Shortnames being deprecated?
- Where might you soon see automotive ads?
- Why is Mark Zuckerberg is in Facebook Creators’ good graces?
- How are sites performing after the June 2021 Update?
For more information on today’s articles, head over to the Marketing O’Clock site to subscribe to our show and weekly newsletter. You can also join our Discord community to join the conversation.
Thank you to our sponsor, the US Search Awards! Enter your best work of the year before early bird access ends June 18th.
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Featured Image Credit: Samanta Hanson, Cypress North